Posts

Introduction to OSP: Influencers

  1) What years did YouTube, Twitter and Instagram launch? YouTube = 2005 Twitter = 2006 Instagram = 2010 2) What is the definition of an influencer? a person or thing that influences another 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Kim Kardashian - 221m Instagram  4) How big is the influencer industry according to the article? Mega celebrities (over 1 million subscribers) 5) What are the problems associated with being an influencer? hate comments lack of privacy or pressure  6) Why is it suggested that audiences actually like being sold products by influencers?   they are relatable and the fans feel like they have a personal connection with them   7) What representation of beauty is often found on Instagram or other influencer sites? “Instagram face”. It’s “a young face, of course, with pore less skin and plump, high cheekbones”, long la...
Post a Comment
Read more

Video adverts pre-production

  Create TWO scripts for your two different adverts script 1 (narration) Shot list  :                   -Pack Shot                   -Over the shoulder shot                        - Close up                      -Establishing shot Mise-en-scene : Costume  -  normal everyday teenage clothes                              Lighting  -  natural lighting high key                             Actor  -  family member                              Make up and hair  -  no additional make up      ...
Post a Comment
Read more

statement of intent

Advert 1  In the advert I will use a healthy drink get more vitamins  with the slogan "the power of fruits"  the adverts will show a alternative drink to study than coffee that is healthier the advert will be 45- 60 seconds in length aimed at teenagers who study at home school or library but they drink caffeinated drink which is unhealthy due to the amount of sugar so our drink will have zero  sugar but provides the same level of concentration  we will use an array of camera angles like over the shoulder shot close up and extreme close up  like a pack shot  the settings will be at home at a library and in a classroom the costume would be school clothes and normal at home clothes the actor will be a family member the prop will be the drink itself along with stationary and books the sound will be a narration and some background music  the advert will represent young people who are studying for exams but who are drinking caffeinated sugary drinks who...
Post a Comment
Read more

Preliminary exercise feedback and learner response

WWW: You did attempt to produce a preliminary project with some attempt at planning evidenced on your blog too. Which means you now have some experience of editing. EBI: The production and the brief do not meet the preliminary exercise expectations. This is a good lesson to ensure you understand the brief and the minimum requirements so that you can gain the maximum marks available.   As your learner response, write what you are planning to make for your real coursework. Will you choose to make the 2 video adverts or 3 print adverts? Explain your decision. 2 videos because I've already made a plan and have started to record and edit it 
Post a Comment
Read more

Paper 1 assessment learner response

 grade:6 www: Able to identify magazine and advertising conventions to some extent also knowledge of film industry  EBI: more specific subject terminology needed for unseen advert revise context for tatler csp  Q2)Typography       Non-verbal codes       Colour palette Q3)       Todorov's theory of equilibrium       propp's character theory        levi strauss theory of binary opposites  Q4) Use of green colour scheme Cover image reflects British culture’s interest in stately homes References to royalty / aristocracy       Q5) Section of the Marvel website with gallery, story synopsis, character posters and opportunities to buy or stream the movie. Marketing Black Widow was a challenge due to the Covid pandemic and it therefore did not make as much money at the box office as other Marvel films despite this marketing and promotion. Social media profiles on TikTok, I...
Post a Comment
Read more

Coursework preliminary exercise

  1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise. I intend to create a advert that lasts 40 seconds to a minute in length one of the adverts will show the unhealthy ingredients in coffee like sugar because coffe is a popular drink that people study from we will then introduce our drink and explain the health benifits whilst also being very useful whn studdying  then our advert will end with a pack shot and a slogan we will use a variety of different camera shots like a over the shoulder shot of the student working we will also use a close up of the coffee and also a pack shot . 2) Write a  script  for your preliminary exercise on your blog. This needs to include stage directions AND dialogue.  3)Casting : Who will be in your preliminary exercise advert a family member or friend    4) Plan your  locations : Where you will film your preliminary exercise at home 5) Write your  shot lis...
Post a Comment
Read more

Summer Project coursework planning

  Innocent Drinks 1) What is the  unique selling point  of the product?  the health benefits 2) What  audience  do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain  why . people aged 15-30 who care about their health and who want to achieve as much as possible  3) What do you notice about the  technical construction  of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert  conventions  such as voiceover for example.  the editing to make the fruit go into the bottle to show the ingredients  4) What  representations  can you find in the advert? This may be representations of people or groups or perhaps the brand itself. it is a brand that helps the poorer nations and does charitable acts  Lucozade 1) What is the  unique selling point  of the product?...
Post a Comment
Read more