statement of intent

 In the advert i will use a healthy drink (______)  with the slogan "the power of fruits"  the adverts will show a alternative drink to study than coffee that is healthier

the advert will be 45- 60 seconds in length aimed at teenagers who study at home school or library but they drink caffeinated drink which is unhealthy due to the amount of sugar so our drink will have zero  sugar but provides the same level of concentration  we will use an array of camera angles like over the shoulder shot close up and extreme close up  like a pack shot 

the settings will be at home at a library and in a classroom the costume would be school clothes and normal at home clothes the actor will be a family member the prop will be the drink itself along with stationary and books the sound will be a narration and some background music 

the advert will represent young people who are studying for exams but who are drinking caffeinated sugary drinks who need a healthier alternative  this advert is relatable for every race and gender who are doing exams. our advert promotes a healthy lifestyle as it is a fruit drink and is a healthier alternative than coffee the advert will subvert stereotypes of young people as they are seen to be lazy and unhealthy 

the demographic for the advert is young student who want a healthier alternative drink than coffee whilst studying

the psychographic is the reformer as this is a form of self improvement as they are becoming healthier       

blumler and katz theory of  uses and gratifications theory as this is education/ information as we are educating the audience and informing them of a healthy alternative to sugar filled caffeinated drinks 

in conclusion my advert was created to deter young people becoming addicted to caffeinated drinks and stop them drinking it while studying and drink our drink instead which is healthier and provides the same benefits as coffee  

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