statement of intent

Advert 1

 In the advert I will use a healthy drink get more vitamins  with the slogan "the power of fruits"  the adverts will show a alternative drink to study than coffee that is healthier

the advert will be 45- 60 seconds in length aimed at teenagers who study at home school or library but they drink caffeinated drink which is unhealthy due to the amount of sugar so our drink will have zero  sugar but provides the same level of concentration  we will use an array of camera angles like over the shoulder shot close up and extreme close up  like a pack shot 

the settings will be at home at a library and in a classroom the costume would be school clothes and normal at home clothes the actor will be a family member the prop will be the drink itself along with stationary and books the sound will be a narration and some background music 

the advert will represent young people who are studying for exams but who are drinking caffeinated sugary drinks who need a healthier alternative  this advert is relatable for every race and gender who are doing exams. our advert promotes a healthy lifestyle as it is a fruit drink and is a healthier alternative than coffee the advert will subvert stereotypes of young people as they are seen to be lazy and unhealthy 

the demographic for the advert is young student who want a healthier alternative drink than coffee whilst studying

the psychographic is the reformer as this is a form of self improvement as they are becoming healthier       

Blumer and Katz theory of  uses and gratifications theory as this is education/ information as we are educating the audience and informing them of a healthy alternative to sugar filled caffeinated drinks 

in conclusion my advert was created to deter young people becoming addicted to caffeinated drinks and stop them drinking it while studying and drink our drink instead which is healthier and provides the same benefits as coffee  



Advert 2 

In the second advert I will use the drink "get more vitamins"  I will use the slogan "the power of fruits"  the advert will show a healthier alternative for a drink rather than energy drinks   

the advert will be 45 - 60 seconds in length aimed at 15-25 year olds who are regularly  playing sport and want to keep a healthy diet when playing their sport as sports drink tend to have a lot of sugar so our drink will have zero sugar whilst also providing the required amount of energy for their sports 

we will use an array of camera shots like ; establishing shot , pack shot , close up and an over the shoulder shot 

The setting will be in a sports venue like an open field or a small gym . The clothes will be sports clothes like shorts t shirt and trainers . The actor will be a family member or friend. The prop will be the drink itself any any equipment necessary for the sport . The sound will be some background music .

the advert will represent those who are living a healthy lifestyle but don't have a good diet and want a positive change the advert can also inspire those who want to make a positive change but cant find a healthy drink to drink 

This advert subverts common stereotypes that young people are unhealthy and lazy an don't have the desire to become healthier 

the demographic is for any income but might be more suited for the working class as it is cheaper it is also for any gender and the age 15-25 

the psychographic is the reformer as this is a form of self improvement as they are becoming healthier

Blumer and Katz theory of  uses and gratifications theory as this is education/ information as we are educating the audience and informing them of a healthy alternative to sugar filled drinks 

in conclusion my advert was created to deter young people to drink sugar filled drink  and stop them drinking it while playing sports  and drink our drink instead which is healthier and provides the same benefits as drinks like Lucozade 














Comments

Post a Comment

Popular posts from this blog

Media assessment learner response

 1. 1 mark 2. 1 mark 3.5 mark not enough detail zoom in on words connotations of fever 4.2mark 5. 1 mark  too vague not said what producers want  6.2 specific reference to water aid or idea of charity strongest question 1 + 2 weakest question  i didn't add enough detail  re written 12 marker question 3  The connotations of the red dress is that she is powerful as red is a bright and very noticeable colour and she is at the front of the picture it is also a symbol of love and romance also the fact that beyonce is very famous and successful and she made this perfume means if you wear it you can be just like her . the slogan 'catch the fever' could mean that once somebody wears it it will spread like a fever  and other people will buy it .
Read more

Galaxy advert

  1) What   key conventions   of TV advertising can you find in the Galaxy advert? pack shot, logo, narrative, tag line, actor, location 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. By using the term  silk this describes the feeling you will have eating galaxy over other brands and compares silk, which is positive  and cotton which isnt.  3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Kathleen Hepburn was a British actress. Recognised as a film and fashion icon.  Galaxy used Audrey Hepburn  to create nostalgia,  to increase awareness of the brand and promote sales. 4) What is intertextuality? when a piece  of media references  another piece of media  5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: cos...
Read more

Arctic Monkeys - I Bet You Look Good On The Dancefloor

  1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band. 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? authenticity relateability  3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments? 4) How did fans take a leading role in making Arctic Monkeys famous back in 2005? 5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video? that it is authentic   Arctic Monkeys: Industry 1) How did the Arctic Monkeys first achieve success and build up their fanbase? live performances and their songs were shared on my space and other platforms 2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success? fans were able to sharer their music 3) How does the rise of Arctic Monkeys diffe...
Read more