Introduction to OSP: Influencers

 

1) What years did YouTube, Twitter and Instagram launch?

YouTube = 2005
Twitter = 2006
Instagram = 2010


2) What is the definition of an influencer?


  1. a person or thing that influences another


3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

Kim Kardashian - 221m Instagram 

4) How big is the influencer industry according to the article?


Mega celebrities (over 1 million subscribers)



5) What are the problems associated with being an influencer?

hate comments lack of privacy or pressure 

6) Why is it suggested that audiences actually like being sold products by influencers?
 
they are relatable and the fans feel like they have a personal connection with them  


7) What representation of beauty is often found on Instagram or other influencer sites?

“Instagram face”. It’s “a young face, of course, with pore less skin and plump, high cheekbones”, long lashes and full lips – generally white but with a hint of “rootless exoticism

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

i think that social media is such a vast platform that there are influences about every topic so there are some influencers that use their fame for good or have a following as a result of their good actions 
however there are also a lot of bad influencers who act differently on camera as opposed to real life or let the fame get to their head and develop an ego 





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