F Otoole media year 1

galaxy advert   nhs blood campaign   omo advert

  1) What   key conventions   of TV advertising can you find in the Galaxy advert? pack shot, logo, narrative, tag line, actor, location 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. By using the term  silk this describes the feeling you will have eating galaxy over other brands and compares silk, which is positive  and cotton which isnt.  3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Kathleen Hepburn was a British actress. Recognised as a film and fashion icon.  Galaxy used Audrey Hepburn  to create nostalgia,  to increase awareness of the brand and promote sales. 4) What is intertextuality? when a piece  of media references  another piece of media  5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?  Roman holiday - the set

  1) What does BAME stand for? black asain and minority ethnic 2) Why is there a need for blood in the BAME community?  provide better matched bloof for those who need it 3) What does this advert want people to do once they've seen it (the 'call to action')? go and donate blood 4) Why is the advert called 'Represent'? 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known  people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . to inspire people from that community  olympic boxer nicola adams muslim model mariah idrissi politition chuka umanna 6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert? so there time for the audience to think about the advert and how there gonna change 7) How does the advert match the key conventions of a typical urban music video? start with the artist on building as th