updated statement of intent

                              Updated statement of intent 


Power of fruits - innocent smoothie

My print advert represents a positive lifestyle based upon  positive health. . This advert reflects our target audience of 15-30 year olds as many people these ages have things to revise and work on whether it be for a job or for school studies. 


It also reflects a positive lifestyle and a healthy one as our drink rivals drinks that people usually study with like coffee or energy drinks which are high in sugar and are bad for your health. However our drink has zero sugar and is packed full of vitamins and vital parts of our diet proving that you can have energy for revision whilst also remaining healthy.


The setting will be a school library where a student is revising for their test . they will be in their school clothes. The props be a pen a learning guide and a book where the student will write their notes.


This array of printed adverts will represent young people who are studying for exams but who are drinking caffeinated sugary drinks who need a healthier alternative. This advert is relatable for every race and who are doing exams. our advert promotes a healthy lifestyle as it is a fruit drink and is a healthier alternative than coffee the advert will subvert stereotypes of young people as they are seen to be lazy and unhealthy. 


The slogan "power of fruits" gives the consumer great confidence and strength as they feel more powerful and these attributes are crucial for revision and exams  

The demographic for the advert is young students of any class of any gender or ethnicity who want a healthy lifestyle whilst also wanting to revise for exams

The psychographic is the reformer as this is a form of self improvement as they are becoming healthier .      

Blumer and Katz theory of  uses and gratifications theory as this is education/ information as we are educating the audience and informing them of a healthy alternative to sugar filled caffeinated drinks The advert will include a close up camera shot of the drink and myself in a library working through a text book and reading

In conclusion my advert was created to deter young people becoming addicted to caffeinated drinks and stop them drinking it while studying and drink our drink instead which is healthier and provides the same benefits as coffee 



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