F Otoole media year 1

  1) Why did Facebook buy Instagram for $1bn? to take away a rival and compete with other  company's 2) What are the benefits for media companies of vertical integration?  Creating a supply chain for example disney making the lion king and then making merchandise and making more money 3) What are the benefits for media companies of horizontal integration?  To take away competition  4) What is a subsidiary?   a company that either fully owns or partially owns another company 5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you). Disney  - lion king                   Disney - spider man                  warner bros -harry potter 6) Read this  BBC article on Disney buying 21st Century Fox . List 10 companies that are part of the Disney media empire. This graphic may help you: - Marvel -pixar - Lucas  film - dream works - Disney  resorts - Disney  land  Paris -hulu -espn -the muppet studio -vice   7) Why di

  1) Write a definition of a  passive  audience: the view that audiences passively takes in the information from the media and it has the same effect on everyone 2)  Write a definition of an  active  audience: this is the modern view that the consume chooses what information to consume 3) Write a definition of the  hypodermic needle  theory: that the media is being injected into there mind 4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. INFORMATION/SURVEILLANCE:     The Times newspaper  because  It tells audiences important information about politics, the world and more PERSONAL IDENTITY:  DIVERSION/ENTERTAINMENT: ted lasso because it is fictional and funny RELATIONSHIPS: eastenders  because some of the actors have been in that show for a long  time 5) Re-watch the clip from Blue Planet above and write a  paragraph  analysin

 1. 1 mark 2. 1 mark 3.5 mark not enough detail zoom in on words connotations of fever 4.2mark 5. 1 mark  too vague not said what producers want  6.2 specific reference to water aid or idea of charity strongest question 1 + 2 weakest question  i didn't add enough detail  re written 12 marker question 3  The connotations of the red dress is that she is powerful as red is a bright and very noticeable colour and she is at the front of the picture it is also a symbol of love and romance also the fact that beyonce is very famous and successful and she made this perfume means if you wear it you can be just like her . the slogan 'catch the fever' could mean that once somebody wears it it will spread like a fever  and other people will buy it .