F Otoole media year 1

  1) Why did Facebook buy Instagram for $1bn? to take away a rival and compete with other  company's 2) What are the benefits for media companies of vertical integration?  Creating a supply chain for example disney making the lion king and then making merchandise and making more money 3) What are the benefits for media companies of horizontal integration?  To take away competition  4) What is a subsidiary?   a company that either fully owns or partially owns another company 5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you). Disney  - lion king                   Disney - spider man                  warner bros -harry potter 6) Read this  BBC article on Disney buying 21st Century Fox . List 10 companies that are part of the Disney media empire. This graphic may help you: - Marve...

  1) Write a definition of a  passive  audience: the view that audiences passively takes in the information from the media and it has the same effect on everyone 2)  Write a definition of an  active  audience: this is the modern view that the consume chooses what information to consume 3) Write a definition of the  hypodermic needle  theory: that the media is being injected into there mind 4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. INFORMATION/SURVEILLANCE:     The Times newspaper  because  It tells audiences important information about politics, the world and more PERSONAL IDENTITY:  DIVERSION/ENTERTAINMENT: ted lasso because it is fictional and funny RELATIONSHIPS: eastenders  because some of the actors have been in that sho...

 1. 1 mark 2. 1 mark 3.5 mark not enough detail zoom in on words connotations of fever 4.2mark 5. 1 mark  too vague not said what producers want  6.2 specific reference to water aid or idea of charity strongest question 1 + 2 weakest question  i didn't add enough detail  re written 12 marker question 3  The connotations of the red dress is that she is powerful as red is a bright and very noticeable colour and she is at the front of the picture it is also a symbol of love and romance also the fact that beyonce is very famous and successful and she made this perfume means if you wear it you can be just like her . the slogan 'catch the fever' could mean that once somebody wears it it will spread like a fever  and other people will buy it .

  Costume: The character at the start is wearing a white lab coat. This suggests to the audience that he is potentially working on a experiment  Lighting: it is a very low key lighting which has connotations of a horror show and creates suspense  Setting: it is set in a dark lab which reinforces the idea of a horror / sci fi show Props: the prop of the board game suggest a pre internet date Actor placement/movement/expression: the expression of the man in the lab coat was petrified 

 1.The medium close up of the characters face allows us to see his facial expression which was scared  2. The second median close up of the characters face shows his determination 3. The close up of the mans face with the blooded face shows the harshness of the situation The worms eye view from 55 seconds makes the robbers look more powerful and in control this makes the audience feel nervous and fear for the people’s lives  The connotations from the start of the film is that the characters are wealthy because they are wearing nice outfits and accessories like glasses it also seems that there isn’t slot of people so this could be exclusive to rich people 

  Costume shows he isn't human because he has a icy skin and horns coming out his head he is also wearing armour which suggest he is aggressive and is preparing for a war                                  Lighting is a low key lighting which reinforces the war and eerie        Actor placement the character is placed in the middle of the screen and which his hands up which suggest he is the main character and he is in control  . Make up the make up the actor is wearing is not human and has a very icy theme and bright blue eyes and horns coming out his head props  Setting the setting looks quite medieval as it looks like the house is made of wood it also is set in the mountain which reinforces the icy cold theme                                     ...

 The producer is showing to the consumer a small child looking upset . The slogan dig toilets not graves shows that people are dying from unhygienic conditions hence why he is looking sad . The background shows a little hut this could mean it is set In a small village and potentially a lack of money. The company water aid is in white and blue writing which shows the clean water and it being a saviour.  The producer is trying to sell the product by using nostalgia and to give the experiences they had and transferring it to their kids to give them the same experiences this is also appealing the the kids who want their parents to buy it because there is a little cartoon character on the packaging.