Audience Effects Theory

 


1) Write a definition of a passive audience: the view that audiences passively takes in the information from the media and it has the same effect on everyone

2) Write a definition of an active audience: this is the modern view that the consume chooses what information to consume

3) Write a definition of the hypodermic needle theory: that the media is being injected into there mind

4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification.

INFORMATION/SURVEILLANCE:  The Times newspaper because  It tells audiences important information about politics, the world and more

PERSONAL IDENTITY: 



DIVERSION/ENTERTAINMENT: ted lasso because it is fictional and funny




RELATIONSHIPS: eastenders because some of the actors have been in that show for a long time



5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications   the clip from blue planet offers the audience pleasure because it gives us a point of view that we dont get to see in our normal day to day life . it is also interesting seeing the animals that we haven't seen before also david attenborough commentary is pleasurable s he is very knowledgeable 

















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