Ownership and control

 1) Why did Facebook buy Instagram for $1bn? to take away a rival and compete with other company's


2) What are the benefits for media companies of vertical integration? Creating a supply chain for example disney making the lion king and then making merchandise and making more money

3) What are the benefits for media companies of horizontal integration? To take away competition 


4) What is a subsidiary?  a company that either fully owns or partially owns another company

5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you). Disney - lion king
                 Disney- spider man
                 warner bros -harry potter

6) Read this BBC article on Disney buying 21st Century Fox. List 10 companies that are part of the Disney media empire. This graphic may help you:

-Marvel
-pixar
-Lucas film
-dream works
-Disney resorts
-Disney land Paris
-hulu
-espn
-the muppet studio
-vice

 7) Why did Disney buy Fox - what are the benefits?
to expand the empire and make more money

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