Denotations ans connotations

 The producer is showing to the consumer a small child looking upset . The slogan dig toilets not graves shows that people are dying from unhygienic conditions hence why he is looking sad . The background shows a little hut this could mean it is set In a small village and potentially a lack of money. The company water aid is in white and blue writing which shows the clean water and it being a saviour. 






The producer is trying to sell the product by using nostalgia and to give the experiences they had and transferring it to their kids to give them the same experiences this is also appealing the the kids who want their parents to buy it because there is a little cartoon character on the packaging.


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