Advertising Assessment Learner Response

 1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). www- you clearly revised alot and know / understand the csp . you are really trying to use media terminology and are using them more accurately  im proud of your effort  

ebi - clear knowledge but your expression is a bit unclear so you lack detail 
2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 2
Q2: 7
Q3: 3
Q4: 6

3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer.  Anchorage text , social attitudes of the time ,ethnicty

4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can. Kanya King, CEO of MOBO, presented as powerful black woman in open-plan office behind a MacBook

rapper and MC Lady Leshurr to target a black and minority ethnic audience. This reinforces stereotypes of race and social class with regards to the black community and other minority groups.

5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.

‘why choose cotton when you can have silk’. The message is one of luxury, pleasure and the quality of Galaxy chocolate.

The narrative structure follows Todorov’s theory of equilibrium 

references to Roman Holiday and Breakfast at Tiffany’s help to create the Hollywood glamour that Galaxy are trying to communicate through the CGI Audrey Hepburn.

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