Advertising Assessment Learner Response

 1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). www- you clearly revised alot and know / understand the csp . you are really trying to use media terminology and are using them more accurately  im proud of your effort  

ebi - clear knowledge but your expression is a bit unclear so you lack detail 
2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 2
Q2: 7
Q3: 3
Q4: 6

3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer.  Anchorage text , social attitudes of the time ,ethnicty

4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can. Kanya King, CEO of MOBO, presented as powerful black woman in open-plan office behind a MacBook

rapper and MC Lady Leshurr to target a black and minority ethnic audience. This reinforces stereotypes of race and social class with regards to the black community and other minority groups.

5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.

‘why choose cotton when you can have silk’. The message is one of luxury, pleasure and the quality of Galaxy chocolate.

The narrative structure follows Todorov’s theory of equilibrium 

references to Roman Holiday and Breakfast at Tiffany’s help to create the Hollywood glamour that Galaxy are trying to communicate through the CGI Audrey Hepburn.

Comments

Post a Comment

Popular posts from this blog

Media assessment learner response

 1. 1 mark 2. 1 mark 3.5 mark not enough detail zoom in on words connotations of fever 4.2mark 5. 1 mark  too vague not said what producers want  6.2 specific reference to water aid or idea of charity strongest question 1 + 2 weakest question  i didn't add enough detail  re written 12 marker question 3  The connotations of the red dress is that she is powerful as red is a bright and very noticeable colour and she is at the front of the picture it is also a symbol of love and romance also the fact that beyonce is very famous and successful and she made this perfume means if you wear it you can be just like her . the slogan 'catch the fever' could mean that once somebody wears it it will spread like a fever  and other people will buy it .
Read more

Galaxy advert

  1) What   key conventions   of TV advertising can you find in the Galaxy advert? pack shot, logo, narrative, tag line, actor, location 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. By using the term  silk this describes the feeling you will have eating galaxy over other brands and compares silk, which is positive  and cotton which isnt.  3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Kathleen Hepburn was a British actress. Recognised as a film and fashion icon.  Galaxy used Audrey Hepburn  to create nostalgia,  to increase awareness of the brand and promote sales. 4) What is intertextuality? when a piece  of media references  another piece of media  5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?  Roman holiday - the set
Read more