BLACKPINK - How You Like That

 


1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

blink
teenage girls 


2) What audience pleasures are offered by the music video for How You Like That?

Personal relationships: Fan interaction online through social media

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

4) How was the How You Like That music video marketed and promoted to the audience?
teaser trailers dance moves posted to social media

5) Why is K-pop a global phenomenon and what has helped it to become so popular?
popularity across social media 

Industry

1) How were BLACKPINK formed and what records have they broken?


The video broke many YouTube records, including most-watched premiere (1.66 million concurrent viewers), most views within 24 hours for a music video (86 million views) and fastest video to achieve 100, 200 and 600 million views. It was the 3rd most viewed music video of 2020. As of Autumn 2021, the video has had over 1 BILLION views.

2) What other successful artists have YG Entertainment created? You may need to Google this.
 Eun Ji-won, Akdong Musician, Winner, Blackpink, Treasure, and BabyMonster
3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos? instead of going to the shops to buy cds they go to their phone and download it

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

They played Wembley Arena in 2019 as well as huge US music festival Coachella. 

5) How are UK-based music videos regulated and what types of content require warnings? 
 British Board of Film Classification (BBFC).
drug misuse, sexual behaviour and nudity, and threatening behaviour and violence.

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