Summer Project coursework planning

 


Innocent Drinks

1) What is the unique selling point of the product?  the health benefits

2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why. people aged 15-30 who care about their health and who want to achieve as much as possible 

3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert conventions such as voiceover for example.  the editing to make the fruit go into the bottle to show the ingredients 

4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.
it is a brand that helps the poorer nations and does charitable acts 



Lucozade

1) What is the unique selling point of the product? it gives you a boost of energy 

2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why. people who take part in physical activity because lucozade gives people energy to carry out them activity's

4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.
the people of London were represented as this advert took place in London 


Other health drink adverts


1) What is the unique selling point of the product?  its a healthy drink that also gives you energy 

2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why. people who are active and want a healthy lifestyle 

3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert conventions such as voiceover for example.  the upbeat music which adds to the idea of energy 

4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself. people who take part in physical activity 


2) TV advert planning 


1) What brand of health drink are you going to use? You can use an existing drink. Pure 

2) New slogan for the health drink (MUST be original - cannot be existing slogan): power of fruits

3) Main character(s) that will appear in your adverts:  a family member or freinds

4) Narrative: What will happen in your first advert?  a person is studding but they are drinking caffeinated drinks and then they drink our drink after the narrator explains they health benefits  

5) Narrative: What will happen in your second advert? 

6) Where will you film your adverts? You need a different location for each advert. at home and in a park or garden 
at home
7) Who will be in your adverts? family or freinds 

8) What music will you use for your adverts? What voiceover will you use and who will you use to record the voiceover? Note: for music you can use existing music tracks.        voicover and music

9) How will your adverts appeal to your 15-30 year old target audience? there will be young people in the advert 

10) What TV channel and programme would your advert appear during and why? Remember the brief states a mainstream TV channel or streaming service.  itv and bbc at midday 








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