1. 1 mark 2. 1 mark 3.5 mark not enough detail zoom in on words connotations of fever 4.2mark 5. 1 mark too vague not said what producers want 6.2 specific reference to water aid or idea of charity strongest question 1 + 2 weakest question i didn't add enough detail re written 12 marker question 3 The connotations of the red dress is that she is powerful as red is a bright and very noticeable colour and she is at the front of the picture it is also a symbol of love and romance also the fact that beyonce is very famous and successful and she made this perfume means if you wear it you can be just like her . the slogan 'catch the fever' could mean that once somebody wears it it will spread like a fever and other people will buy it .
1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). www- you clearly revised alot and know / understand the csp . you are really trying to use media terminology and are using them more accurately im proud of your effort ebi - clear knowledge but your expression is a bit unclear so you lack detail 2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: Q1: 2 Q2: 7 Q3: 3 Q4: 6 3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. Anchorage text , social attitudes of the time ,ethnicty 4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in y
1) What key conventions of TV advertising can you find in the Galaxy advert? pack shot, logo, narrative, tag line, actor, location 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. By using the term silk this describes the feeling you will have eating galaxy over other brands and compares silk, which is positive and cotton which isnt. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert? Audrey Kathleen Hepburn was a British actress. Recognised as a film and fashion icon. Galaxy used Audrey Hepburn to create nostalgia, to increase awareness of the brand and promote sales. 4) What is intertextuality? when a piece of media references another piece of media 5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? Roman holiday - the set
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