Represent NHS Blood & Transplant campaign

 1) What does BAME stand for?

black asain and minority ethnic

2) Why is there a need for blood in the BAME community? 

provide better matched bloof for those who need it

3) What does this advert want people to do once they've seen it (the 'call to action')?

go and donate blood

4) Why is the advert called 'Represent'?



5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known 

people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.
to inspire people from that community
 olympic boxer nicola adams
muslim model mariah idrissi
politition chuka umanna

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?

so there time for the audience to think about the advert and how there gonna change


7) How does the advert match the key conventions of a typical urban music video?
start with the artist on building as the music starts 


8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.)  there is a female scientist which is subversive because that is usually a masculine job
A disabled basketballer this subverts stereotypes because usually basketball players are very tall and athletic




9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?
women being involved in fashion


10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).

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