Galaxy advert

 1) What key conventions of TV advertising can you find in the Galaxy advert?

pack shot, logo, narrative, tag line, actor, location

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. By using the term silk this describes the feeling you will have eating galaxy over other brands and compares silk, which is positive and cotton which isnt. 

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 
Audrey Kathleen Hepburn was a British actress. Recognised as a film and fashion icon.  Galaxy used Audrey Hepburn to create nostalgia,  to increase awareness of the brand and promote sales.

4) What is intertextuality?
when a piece of media references another piece of media 

5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? Roman holiday - the setting is referenced as it is set in Italy also gregory peck is the man who drives the car and he is also an actor in that film . her hair and make up is done in a similar way in which it was in roman holiday

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 
hero-  the man who drives the girl while she eats chocolate

princess - audrey hepburn goes into the mans car and eats her chocolate there instead of the bus

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
there is peace but then there is a disruption when the bus crashes into the fruit stall but then the man allows her into his car ans she eats her chocolate in peace and that is the resolution 
8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 
she is presented as glamourous and beautiful and stands out from the rest. she is a fashion and movie icon.

9) What representations of gender can you find in this advert? Audrey hepburn is wearing make up this plays in to the stereotype that women always have to look beautiful especially as audrey hepburn was a actor during the 50s and 60s and that stereotype was very common

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts?
Audrey hepburn puts the bus drivers hat on the man and makes him her driver this subverts stereotypes that women can be independent and in charge 

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