OMO advert

 1) What year was the advert produced?

1955


2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.
Women were represented as doing domestic roles because men wanted to reclaim their jobs in factories post world war 2

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?
that it is the best washing powder and is better than another product

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? the women is wearing make up so she is expected to look perfect whilst doing her job 

5) Why is a picture of the product added to the bottom right of the advert?
so the audience can recognise it in the shops

6) What are the connotations of the chosen colours in this advert - red, white and blue?
bright and eye catching

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
constantly using the words white and bright this persuades the audience too buy it because it is better than any other product 
8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.the stereotypes of women is that they should d domestic jobs and look perfect for there husband

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
Omo makes all of your clothes white and bright 

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here? sexist 

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