KISS FM Breakfast show CSP

 

1) Read page 2. What is KISS FM's mission? to get a younger audience 

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

The KISS audience is a 15-34, 60/40 Female to Male split

psychographic groups are teenagers  that mainly live in city's 

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 
frequently posting on social media platforms
4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

kiss fresh - KISS FRESH is where you’ll find exclusive first plays of the biggest track from some of the hottest artists and producers in the industry. it is available on DAB

kisstory -KISSSTORY spins the very best Old-school and Anthems from R’n’B, Dance, Garage and Hip Hop, expect to hear

tracks from Beyonce, Eric Prydz,Jay-Z, Artful Dodger and Sean Paul in big shows from Pandora, Wideboys,

Majestic and Justin Wilkes. 

KISSTORY is available on DAB

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

 there is a free app

live events 

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.
 i think they are passive listeners as not everyone can engage with them at the same time also some of there listeners are listening whilst driving so they can only listen to it and not actively engage in the conversations 

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here. 

personal identity -  attracted by the banter and informal chat 

                                                                                                                                                           

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

in the modern day people can access the radio via there phone and in there car but in the 1960s they would have to be plugged in  also in the 1960s the radio was the main source of entertainment but now it is mostly just background noise 

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1? there are now 2 presenters as opposed to 1 so there is more friendly chat also the use of social media means they can see behind the scenes and have a stronger relationship with the presenters

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?

they might like the music and the chat between presenters 

 

they might only want to listen to the music and feel the talking interrupts that 

Industry

1) When did KISS FM first launch and what type of station was it then?  7 october 1985 and it was a pirate radio station 

2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

 shows about music and cars 

3) How does KISS FM make money?

KISS FM makes money through advertising, sponsorship and events (such as summer festivals and the Wembley Arena Halloween party) 

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

around 1 million and it used to be 2 million before 2020 

5) How is KISS FM regulated and what can happen if they break the rules?

OFCOM 

fines