1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? blink teenage girls 2) What audience pleasures are offered by the music video for How You Like That? Personal relationships: Fan interaction online through social media 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 4) How was the How You Like That music video marketed and promoted to the audience? teaser trailers dance moves posted to social media 5) Why is K-pop a global phenomenon and what has helped it to become so popular? popularity across social media Industry 1) How were BLACKPINK formed and what records have they broken? The video broke many YouTube records, including most-watched premiere (1.66 million concurrent viewers), most views within 24 hours for a music video (86 million views) and fastest video to achieve 100, 200 and 600 million views. It was