Advertising Index

galaxy advert 

nhs blood campaign


 omo advert

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Media assessment learner response

 1. 1 mark 2. 1 mark 3.5 mark not enough detail zoom in on words connotations of fever 4.2mark 5. 1 mark  too vague not said what producers want  6.2 specific reference to water aid or idea of charity strongest question 1 + 2 weakest question  i didn't add enough detail  re written 12 marker question 3  The connotations of the red dress is that she is powerful as red is a bright and very noticeable colour and she is at the front of the picture it is also a symbol of love and romance also the fact that beyonce is very famous and successful and she made this perfume means if you wear it you can be just like her . the slogan 'catch the fever' could mean that once somebody wears it it will spread like a fever  and other people will buy it .
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Advertising Assessment Learner Response

  1) Type up your  WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). www- you clearly revised alot and know / understand the csp . you are really trying to use media terminology and are using them more accurately  im proud of your effort   ebi - clear knowledge but your expression is a bit unclear so you lack detail  2) Read the  mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 2 Q2: 7 Q3: 3 Q4: 6 3)  Look specifically at  question 2  - the OMO 12-mark question. Pick out  three  points from the mark scheme that you didn't include in your answer.  Anchorage text , social attitudes of the time ,ethnicty 4) Now look at  question 3  - on the NHS Represent advert. Use the mark scheme to identify  one  way the advert  subverts  stereotypes of race/ethnicity and  ...
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Galaxy advert

  1) What   key conventions   of TV advertising can you find in the Galaxy advert? pack shot, logo, narrative, tag line, actor, location 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. By using the term  silk this describes the feeling you will have eating galaxy over other brands and compares silk, which is positive  and cotton which isnt.  3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Kathleen Hepburn was a British actress. Recognised as a film and fashion icon.  Galaxy used Audrey Hepburn  to create nostalgia,  to increase awareness of the brand and promote sales. 4) What is intertextuality? when a piece  of media references  another piece of media  5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: cos...
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