F Otoole media year 1

1) What information do media companies use to create a demographic profile of their audience?                                              age, gender ,income and clas s 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? so they feel that they are talking directly to you and they can relate to you so your more likely to buy there products 3) What psychographic group or groups do  YOU  belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

  1) What is independent cinema and how is it different to Hollywood blockbusters? independent films have a lower budget but more creative freedom and are more niche  Hollywood  blockbusters have a higher budget so they can get the best actors and better technology like cgi and more sets however they don't have creative freedom as some fans create a connection with a certain actor in the films so they wont watch the films if that actor is sacked by the director 2) What is I, Daniel Blake about? a man who loses his job as a carpenter because of a heart attack and has to go on benefits 3) Who directed I, Daniel Blake and why is this important? Ken loach this is important as you can guess what the films about before watching it as ken loach typically creats films about social problems in britain 4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience. quots from the fil

  1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. Women were represented as doing domestic roles because men wanted to reclaim their jobs in factories post world war 2 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? that it is the best washing powder and is better than another product 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? the women is wearing make up so she is expected to look perfect whilst doing her job  5) Why is a picture of the product added to the bottom right of the advert? so the audience can recognise it in the shops 6) What are the connotations of the chosen colours in this advert - red, white and blue? b