F Otoole media year 1

  1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise. I intend to create a advert that lasts 40 seconds to a minute in length one of the adverts will show the unhealthy ingredients in coffee like sugar because coffe is a popular drink that people study from we will then introduce our drink and explain the health benifits whilst also being very useful whn studdying  then our advert will end with a pack shot and a slogan we will use a variety of different camera shots like a over the shoulder shot of the student working we will also use a close up of the coffee and also a pack shot . 2) Write a  script  for your preliminary exercise on your blog. This needs to include stage directions AND dialogue.  3)Casting : Who will be in your preliminary exercise advert a family member or friend    4) Plan your  locations : Where you will film your preliminary exercise at home 5) Write your  shot lis...

  Innocent Drinks 1) What is the  unique selling point  of the product?  the health benefits 2) What  audience  do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain  why . people aged 15-30 who care about their health and who want to achieve as much as possible  3) What do you notice about the  technical construction  of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert  conventions  such as voiceover for example.  the editing to make the fruit go into the bottle to show the ingredients  4) What  representations  can you find in the advert? This may be representations of people or groups or perhaps the brand itself. it is a brand that helps the poorer nations and does charitable acts  Lucozade 1) What is the  unique selling point  of the product?...